Church Giving and the Downturn

December 1, 2008

(Ventura, California) - Tens of millions of Americans have already suffered substantial financial losses in the wake of the sub-prime mortgage crisis and subsequent financial challenges. A new survey from The Barna Group shows that more than 150 million adults said they have been affected by the economic turbulence, and most of them expect it to take several years before the nation fully recovers. Americans are now passing on their financial pain to churches and other non-profit organizations by cutting back substantially on their giving during the fourth quarter of 2008. Those reductions - occurring during the most important quarter of the year for donor-driven organizations - will cripple thousands of smaller and less stable donor-supported organizations.

Many People Hit Hard

Two out of every three families - 68% - have been noticeably affected by the financial setbacks in America. Nearly one out of every four (22%) said they have been impacted in a "major way," almost four out of ten have been affected "only somewhat" and about one out of every twelve (8%) say they have not been affected too much.

Interestingly, the people least affected have been those under 30 years of age - perhaps because relatively few of them have substantial retirement funds - as well as Asian households and those who describe themselves as mostly conservative on social and political issues.

Overall, more than one-quarter of adults (28%) said they had lost at least 20% of the value of their retirement and 401K accounts. The same share of the public (28%) said they had lost 20% or more of the value of the stocks and bonds that they owned.

Born again adults were slightly less likely than were others to have sustained such substantial financial losses in recent months. While 30% of the born again public has lost 20% or more of its retirement portfolio value, the same was true for 37% of non-born again adults. Similarly, just 31% of the born again segment had lost 20% or more of the value of their stocks and bonds compared to 36% among the non-born again Christians.

No Quick Fix Expected

On average, Americans believe it will take about three years before the economy fully recovers. Only one out of four adults (24%) said the economy would completely recover within a year; 30% said it would take two or three years; and 32% said it would take more than three years. A small proportion (2%) said they do not believe the economy will ever completely recover.

The most pessimistic people are Asians, upscale adults, and sociopolitical liberals. The study also showed that people who voted for Barack Obama are significantly more likely to expect a prolonged period of recovery than are people who voted for John McCain.

Cutbacks in Church Giving

During the past three months, one of the ways that adults have adjusted to their financial hardships has been by reducing their charitable giving. In total, one out of every five households (20%) has decreased its giving to churches or other religious centers.

Church cutbacks have been most common among downscale households (30%) and those families which are struggling with "serious financial debt" (43%). Not surprisingly, 31% of those who have lost 20% or more of their retirement fund value have sliced their church donations, as have 29% of the people who have lost 20% or more of the value in their stock portfolio.

The degree of reduction in giving is significant for churches. Among people who have decreased giving to churches and religious centers, 19% dropped their giving by as much as 20%, 5% decreased their generosity by 21% to 49%, 17% reduced their giving by half, and 11% sliced their provision by more than half. In addition, 22% said they had stopped their giving altogether.

The most widespread reduction in amount of money given to religious centers was detected among people under 25 (47% who had been affected by the downturn reduced their gifts by more than half of what they usually gave); upscale households (48%); Hispanics (43%); non-born again Christians (40%); and sociopolitical moderates (39%).

How Churches Are Responding

The Barna study revealed that many churches have attempted to help their congregants understand and responsibly address the current financial challenges. Among those who attend a Christian church, the survey found that one-third (35%) said their church had offered a special talk about the financial situation and ways to respond to it. Such a presentation was more commonly cited by those who attend a Protestant church (38%) than by those who attend a Catholic church (27%).

A similar proportion (37%) said their church had offered specific opportunities for personal financial counseling. This response was more frequently cited by those who attend a Protestant church (39%) than by those who attend a Catholic church (28%).

Providing special prayer support for those who were struggling financially was noted by 73% of church-goers. Once again, this response was more likely to be identified by Protestants (78%) than by Catholics (64%).

About half of Christian church attenders (52%) said that their church had increased the amount of material assistance made available to congregants during the past three months, such as food, clothing and other basic needs. In this case, there was no difference in the responses of those attending a Catholic church and those going to a Protestant congregation.

Reductions in Giving to Non-Profits

The million-plus organizations recognized by the government as non-profit agencies have reason to worry about the economic climate, too. Nearly one-third of all adults (31%) said they have already reduced the amount of money they are donating to non-profit entities.

Cutbacks in gifts to non-profits are especially common among the one-quarter of the population who are immersed in "serious financial debt" (49%). It is also a common response among adults who are feeling "stressed out" (39%), African Americans (36%), downscale households (36%), and registered Democrats (36%)

Among those who are decreasing their giving to non-profits, 53% are simultaneously decreasing their generosity to churches or other religious centers, as well.

Other Responses to Financial Suffering

Americans have responded to the nation’s economic woes in other ways besides reducing their generosity. So far, 5% have moved to less expensive housing. This has been especially common among people with "serious financial debt" (14%), people under age 25 (13%), and downscale adults (11%).

Potentially Devastating Impacts

George Barna, whose company conducted the survey, commented that the economic woes hitting families will be felt in a major way by churches and non-profits by the end of the year. "Most non-profits and churches count on the fourth quarter of the year to produce at least one-third of their annual income. Deficit spending is common during the first three quarters, with the expectation that holiday giving will enable the organization to meet its budget projections. This year is likely to be very different. The giving patterns we’re witnessing suggest that churches, alone, will receive some $3 billion to $5 billion dollars less than expected during this fourth quarter. The average church can expect to see its revenues dip about 4% to 6% lower than would have been expected without the economic turmoil. We anticipate that other non-profit organizations will be hit even harder."

Barna encouraged church leaders to embrace a new mindset for their financial projections. "With a large share of congregants expecting the nation’s economic woes to drag on for several years, it would be wise for churches and non-profits to reconfigure their financial models and plan to spend more cautiously over the coming two or three quarters," he explained. "Even if a congregation continues to grow numerically, this is not a good time to use dated financial projections and models. People’s attitudes about generosity have been altered, as shown by their immediate donation behavior. We anticipate that a greater percentage of church-goers will decrease both their giving levels and frequency over the next year or so. This is a time for church leaders to demonstrate restraint and wisdom in their financial decisions."

The Shift with Gary Keller of Keller Williams Realty

Share some comic relief with your friends! SHIFTS Happen - the first edition SHIFT Comic Book
	Additional copies of SHIFTS Happen
	Order copies for your agents, your recruits, your vendors — anyone you know who wants to know more about the industry and our book!
	SHIFTS Happen Online
	Pass this link around to your contacts — share the SHIFT!

SHIFT is the newest book in the nationally best-selling Millionaire Real Estate Series - more than 1,000,000 copies in print. Visit www.millionairesystems.com/shift for more information and free downloads

Loan Modification Program in Redding, CA on Dec 15th

What is a Loan Modification Program and Who Is at Risk?

This is the “question of the day” as many homeowners are faced with some very difficult decisions. As a result of a number of financial issues, including sub-prime loans some two to three years ago, some homeowners are now dealing with increased adjustable rate mortgage payments, or a loss of a job by one of the wage-earners, or a change in their personal circumstances that is causing an unexpected move out of their home. What was thought to be a “good deal” a short time ago is now turning into a “nightmare” for some, and they are earnestly seeking ways to resolve their immediate situation. One option is a loan modification program that has been on the national news just these past weeks.

What is a Loan Modification Program (LMP)? This is a program that is designed to change the mortgage payment and terms agreement that the homeowner entered into when they took out the loan. How can you change a note, a contract, and an agreement that was agreed upon and signed by all parties, one may ask? Legally, the only way is to change the terms with all parties agreeing, and that is exactly what happens with a LMP.

What is the process? It starts with understanding how the original loan was made. In many cases in this area, a homeowner would go to a local lender, such as a bank, a mortgage broker, or a mortgage representative and get a loan. This loan application and approval was handled by the mortgage maker (bank, mortgage company, etc) and after the close of escrow, this loan was “sold” by this lender to a larger “investor”, such as Fannie Mae, Freddie Mac, or one of the many Wall Street money firms, such as Lehman Brothers. This parent group, if you will, then invested the money and all were happy. This process was fine as long as the value of the security (the home) would continue to keep or grow in value. What happened though, starting about four years ago, was that the housing industry on a nationwide scale, thanks to the unprecedented availability of money, starting building homes at an alarming rate, especially in the larger metro areas and suburbs around those areas. The result was a huge increase in the inventory of available homes, and then supply and demand set in. The supply grew faster than the demand, and prices started leveling and in some cases dropping and the result was the value of the home security was reduced. The investor got worried, and decided to sell the security, and this went on for awhile until the basic security dropped even lower in value, making the security harder to sell. Before long the investor had a bad investment. Our economy is based on moving dollars from one arena to another, and this process, in the housing industry, just stopped.

Compounding all of this was the adjustable rate mortgage, whereby mortgage payments start increasing after the first year of the loan. As the housing industry slowed down, so did all of the associated industries, such as lumber, flooring materials, plumbing, etc. With a slowdown, comes a loss of jobs, and the resulting income. Many two income earner families saw their incomes drop, but at the same time their mortgage payments were going up. Not a good situation. The immediate effect was that homeowners said, “we cannot afford this home, so let’s sell”. Due to the inventory and dropping prices, the homeowner is eventually faced with not making the payment and walks away from the home and all of the obligations that go with the home. The investor is left with an empty home that is losing value daily with no income at all coming from that investment. Not good. The rest is history, as it becomes a downward spin for all involved.

Instead of addressing this situation some two years ago, many lenders, driven by greed and not fully appreciating the magnitude of what was actually happening, refused to negotiate with the homeowner in an effort to “save the deal”. The result was the highest percentage of mortgage foreclosures in our history, and it is still going on. And, here comes the federal government to the rescue, just way too late. The problem is now of huge proportions, for national housing investments have continued to plummet and many of the investor’s securities are almost worthless. After trying to bail out Wall Street, the government decided to try and help the homeowner, and brings up Loan Modification Programs. Again, too late to help such a huge problem, but at least an attempt. The problem is, how does the government decide who to help and how much help to provide, and this is where the federal program will bog down.

A few years ago, some foresighted financial folks saw what was happening and decided to address the issue head on, and we saw an increase in the number of debt resolution companies, initially directed toward credit card debt. Some decided, as the housing market declined, to address the mortgage loan issue, and that is where we are today. On Monday night, December 15, 2008, at 6:30 PM, at the Redding Main Library, we will be conducting a second Mortgage Loan Modification Seminar for all that are at risk or are thinking that they might be at risk in the near future. This is an information dissemination seminar and the various options will be explained by the Largent Team at Keller Williams Realty who will be joined by a national debt resolution firm that has a 97% success rate with loan modification programs. The process outlined above will be explained in more detail, questions will be answered, and hopefully options will be offered that can help homeowners as they deal with the possibility of “losing their homes”. Reservations can be made for the free seminar by calling 248-5699 (Kim).